Brand · Visual Design · Photography · Packaging · Kiama, NSW, Australia
NuForm Active
Pilates activewear, founded by Millie.
Services
- Brand Identity
- Visual Design
- Art Direction
- Photography Direction
- Social Content
- Packaging Design
- Typography
Where
Kiama, NSW, Australia
About the project
A Pilates-focused activewear brand born from the NuForm studio family. We built the visual identity from the ground up: bold rounded wordmark, monochrome palette with a single warm-brown accent, and a photography direction that mirrors the strength-and-fluidity values of the practice itself. Catering to women aged 25–35, the brand voice is empowering, precise, welcoming, stylish and confident.
Gallery
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